Although photo marketing is far from a revolutionary concept, the
psychology behind photography in marketing truly making your picture say
a thousand words has changed drastically. TRC Multimedia knows that
photography can alter the entire perception of your campaign and bring
new life to what could otherwise be perceived as common products or
services.
Photographs do far more than alter consumers' perceptions of a business. They get you noticed in the first place. A recent study showed that blogs that utilize images are far more likely to be seen than those that do not. These blogs receive a shocking 94% more views that blogs with just text. From an early age, we are taught to use context clues to discover the message text is presenting to us. Young children who are learning to read often start with picture books and work their way up to books with large pictures that act out what is actually happening in the text. Learning to look at the pictures first only reinforces the visual nature of our culture. Readers' eyes naturally move to pictures when they are present in an article and whatever is presented in these photos will often shape the way the actual message of the text is received by the reader, if it is even read at all.
As technology has progressed, the use of pictures in everyday messages has increased drastically. With smartphones and cameras, instantly uploading images in real time has become effortless. This visual culture has become accustomed to seeing situations unfold and to read text as support for video and photographs that peak the reader's attention first. Social networks like Pinterest and Twitter have taken the craze one step further, by limiting the characters that can be used in tweets and scanning through endless supplies of pictures on Pinterest with seemingly little regard for the text, at least initially.
Properly labeling, sizing, and describing images also provides for higher search engine optimization (SEO) that can lead to more consumer traffic in a natural and organic manner through them simply searching particular keywords online and seeing your images in response. Recognizing this fact and using it to your advantage is an excellent way to market your products and services that may have otherwise never been seen.
Not putting the proper value on the photographs you use when marketing can quickly leave your message in the dust. Learning to use the visual nature of consumers to your advantage is an art, much like photography itself, and should be given great consideration when building a winning marketing strategy. TRC Multimedia believes that photographs can become content powerhouses when used in the correct context and are essential in numerous marketing campaigns such as blog images, product images, and infographics.
Sources: http://www.forbes.com/sites/jaysondemers/2014/09/29/your-guide-to-using-images-in-your-content-marketing-strategy/#2967d6e7460b
http://trcmultimedia.com/photography/
Photographs do far more than alter consumers' perceptions of a business. They get you noticed in the first place. A recent study showed that blogs that utilize images are far more likely to be seen than those that do not. These blogs receive a shocking 94% more views that blogs with just text. From an early age, we are taught to use context clues to discover the message text is presenting to us. Young children who are learning to read often start with picture books and work their way up to books with large pictures that act out what is actually happening in the text. Learning to look at the pictures first only reinforces the visual nature of our culture. Readers' eyes naturally move to pictures when they are present in an article and whatever is presented in these photos will often shape the way the actual message of the text is received by the reader, if it is even read at all.
As technology has progressed, the use of pictures in everyday messages has increased drastically. With smartphones and cameras, instantly uploading images in real time has become effortless. This visual culture has become accustomed to seeing situations unfold and to read text as support for video and photographs that peak the reader's attention first. Social networks like Pinterest and Twitter have taken the craze one step further, by limiting the characters that can be used in tweets and scanning through endless supplies of pictures on Pinterest with seemingly little regard for the text, at least initially.
Properly labeling, sizing, and describing images also provides for higher search engine optimization (SEO) that can lead to more consumer traffic in a natural and organic manner through them simply searching particular keywords online and seeing your images in response. Recognizing this fact and using it to your advantage is an excellent way to market your products and services that may have otherwise never been seen.
Not putting the proper value on the photographs you use when marketing can quickly leave your message in the dust. Learning to use the visual nature of consumers to your advantage is an art, much like photography itself, and should be given great consideration when building a winning marketing strategy. TRC Multimedia believes that photographs can become content powerhouses when used in the correct context and are essential in numerous marketing campaigns such as blog images, product images, and infographics.
Sources: http://www.forbes.com/sites/jaysondemers/2014/09/29/your-guide-to-using-images-in-your-content-marketing-strategy/#2967d6e7460b
http://trcmultimedia.com/photography/
