TRC Multimedia - Most Common Web Design Mistakes

TRC Multimedia is a professional website design, marketing and branding company that helps small and medium businesses increase their customer bases. When you’re working with a company like TRC Multimedia, they’ll fix and prevent common mistakes that amateur web designers often fall victim to. Some of the most common web design mistakes include:

Making your phone number and address hard to find. If you’re marketing a product or service, many customers will want to contact you directly. When a customer can’t find your “Contact Me” link, which should lead to clear phone, email and locational information, they’re likely to turn to your competitors. The contact link should be visible on every page – even if customers don’t call, this adds a sense of transparency that can comfort people. 

Slow loading times. If your server causes slow load times, your website isn’t suited for the modern era. The average person spends only eight seconds on a webpage, so don’t make users spend those eight seconds loading. Potential customers don’t usually put up with slow loading times; instead, they head to one of your competitors who has a faster server.

Too many fonts, colors and graphics. It’s easy to get carried away with the design choices when you’re not a professional, but using too many design options just creates a cluttered page. You want your website to use the same fonts, colors and graphics that your brand uses; if your brand doesn’t have those established, you need a company like TRC Multimedia to fix more than just your web design.

TRC Multimedia and similar companies can fix and prevent these mistakes for you so that your website doesn’t drive customers away. If you underestimate the importance of your website, you’re selling your business short – every business’s website has the potential to be the business’s best asset.

TRC Multimedia: Creating a Good Home Page

TRC Multimedia works with a lot of companies to help them rebrand and reach an even larger audience than ever before. There are a number of reasons why your company may consider doing this, including all of the following.
Mergers

Companies join forces all the time in the business world, which often means that they need to refocus their marketing efforts in order to continue providing the level of service that their existing clientele expects, while also advertising their new services and partnerships to a different audience.

Going International

Different markets are going to require different things from a company, which is something a business needs to consider when expanding its services to a new country. You may need to rebrand your products, their names and the company as a whole to ensure it appeals to your new audience.

Reputation

If a company has a bad reputation it becomes all the more difficult to attract new customers. This is why many go the rebranding route to essentially turn over a new leaf and start afresh, in the hopes that customers will be more willing to work with them again.

Updating the Image

Trends come and go and companies need to adapt to whatever is new in the world. This is something that TRC Multimedia is able to help with, as they can bring companies into the digital age who may have never done any online branding before. By updating your image, you meet the expectations of a new generation of customers, making them more likely to use your services.

TRC Multimedia - Why PPC May Be Right For You

A lot of small businesses balk at the idea of Pay-Per-Click (PPC) advertising, mostly because of the investment that has to go into it. However, TRC Multimedia recommends that companies view this aspect of the online marketplace much like they would any other marketing plan that is intended to draw more eyes to a business. Here are some reasons why PPC may be right for you.

Poor Organic Rankings

With only ten positions available on the first page of search rankings, it is just a fact that the majority of websites will never get to that top page organically. PPC offers you the opportunity to get that level of visibility, thus ensuring that more people come to recognize what your site has to offer and why its services may be right for them.

Accurate Records

It can often be difficult to keep track of exactly what organic visitors are doing on your site and how they have reached it. However, the reporting that you receive from a PPC program will often be much more detailed, letting you know which of your ads are proving to be the most successful at bringing people to the site and, in many cases, which have earned you the most money.

Quick Results

While TRC Multimedia recommends that everybody have a plan in place for their SEO campaign, it also recognizes that a lot of companies want to see some instant results from their online marketing plan. That’s exactly what PPC is able to provide, which leads to many companies making use of it until they are able to achieve the rankings that they want from organic search.
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TRC Multimedia - Tips for Facebook Marketing

TRC Multimedia helps a lot of companies to build their brand, which often involves creating social media accounts to bring the company closer to the customer. Facebook is an excellent tool for this, but you need to keep these pointers in mind if you intend to market using it.

Be Present

The most important aspect of Facebook marketing is making sure that the page itself is constantly being updated. On a site that serves up so many different things to its users on a daily basis, you are going to find that your page simply falls to the wayside if you don’t make the effort to update it constantly with new statuses and offers.

Use Humor

Your Facebook page doesn’t just need to contain dry and boring information about your company and the services that it provides. A lot of companies make use of funny images and pictures to draw people onto the page, encouraging them to like the page in order to receive more of the same. Once they have liked your page, it is more likely that they will see the business-related messages you create, in addition to the funny stuff that drew them in the first place.

Make Contact

TRC Multimedia always points out that Facebook puts the company in direct contact with its customers. While this doesn’t mean that you should go around privately messaging everyone who likes your page, it does mean that you should make the effort to reply to everybody who sends the company a message or posts a status on the page’s wall. This not only shows that you’re active on Facebook, but also makes sure that customers recognize that you are here to help them when needed.
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